Murray also noted that Avia signed a new brand ambassador that will be announced in coming weeks. Said Murray, “There are many new initiatives in the work that we have planned with Kevin, including the launch of his capsule collection as well as other marketing activation opportunities which will further escalate the brand in the marketplace.”Īvia “continues to show organic growth of existing categories including active sportswear, socks and footwear.” Avia has benefited from expanded square footage of selling space inside its retail partners. Gaiam also has opportunities for extensions into categories including home, food and nutrition, and the brand recently launched an organic supplement.Īnd1 “continues to be a key performer in Active, with its core business performing well, socks, underwear and sporting goods, have grown dramatically over the past year.”Īnd1 recently announced a new partnership for the brand, with NBA legend Kevin Garnett as the brand’s new global brand ambassador and creative director. This is a great example of solutions we can provide to our retail partners as we continue to activate through experiential marketing and sales.”
SEQUENTIAL BRANDS GROUP ACTIVE DIVISION DRIVER
Said Murray, “The concept is off to a successful start and has been a terrific traffic and sales driver for Lord and Taylor. In November, Gaiam launched an experiential shop & shop inside New York City’s Lord and Taylor, which incorporates a health and wellness concept inclusive of yoga classes, massages and virtual reality meditation, as well as a Gaiam-branded shop. Plans are underway to roll out a capsule collection with Jessica Biel, the brand’s global ambassador, at better department stores starting this fall. Gaiam, acquired by Sequential Brands in July 2016, “continues to be a success in our portfolio,” she said. “The Active division is up year-over-year due to a number of activities,” said Karen Murray, CEO, on a conference call with analysts. While the company wrapped up a fourth quarter in line with plans, Sequential Brands Group noted that all of its core Active brands–Gaiam, And1 and Avia–are all seeing momentum in the marketplace.
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